Numbers and Call Flows
Tracking numbers in more than 50 countries, including UK local, 03 and 0808. Greetings, menus, opening hours, location routing and voicemail.
Offline Attribution
Follow Your Marketing Beyond the Website
Most enquiries start online and finish offline, on a phone call, in an email or with your sales team. OneTruth follows calls, forms, emails and chats from the ad that started them to the quote and the sale.
Calls, Forms, Email and Chat
Every Enquiry, However It Arrives
Calls, form fills, email and WhatsApp clicks and website chats are all tied back to the visit and campaign behind them. For calls, OneTruth shows each website visitor a tracking number, which forwards to your existing lines, so nothing changes for your team and there’s nothing to install on their phones.
What happens after the enquiry is followed through too, so you can see which ones became quotes and sales.
From Enquiry to Sale Value
Add quote and sale values on the lead, or bring them in from your CRM or booking system, and see which campaigns produce sales rather than just enquiries.
Call Recording and AI Summaries
Know What Was Said, Not Just That Someone Called
Tracked calls are recorded and transcribed, with an AI summary and outcome for each conversation. Listen to the call, read what was said and see the journey that led to it, all on one screen.
Sensitive details stay protected. Card numbers, bank details and National Insurance numbers are automatically removed from call transcripts. Personal details are removed before any AI analysis, so the AI works from the conversation, not from your customer’s personal information.
FAQs
Frequently Asked Questions
What Happens if All the Tracking Numbers Are in Use?
The visitor sees your normal number and their call still connects. We won’t credit that call to someone else, but its source can’t be tracked. That’s why we size number pools to your traffic, and alert you before they run out.
What if Someone Saves a Number and Calls Later?
The call still connects. If we recognise the caller’s phone number, we link the call to their earlier activity. Otherwise, the source may be unknown or less certain, which is true of any number-based call tracking.
Can I Keep My Existing Phone Numbers?
Yes. We add tracking numbers that forward to your existing lines, so you don’t need to move them.
See What Happens Around the Call
Find out which marketing makes your phone ring, and which calls turn into sales.