Add Tracking
Install the plugin or add the tracking code. On WordPress and WooCommerce the plugin takes minutes.
How It Works
From First Click to Final Sale, in One Connected Record
OneTruth records what happens on your website and phone lines, connects it to your ad accounts and sales systems, and shows you which marketing led to which results.
Your Definition of Success
Start With the Number Your Business Trusts
Before the dashboards, we agree what counts as a result for you. That might be a paid order, a closed deal in your CRM or a completed booking. We then connect your marketing to it, so reports are built around the outcome you care about.
Most Businesses Can Be Set Up Within a Week to a Month
Simple sites can be tracking the same day. Portals, booking systems and CRM connections take longer, and we’ll tell you what to expect up front.
Joining the Data
What Happens Behind the Scenes
- Every visit, call and form is recorded against the visitor.
- Calls are matched to the visit that triggered them.
- Repeat callers are recognised by phone number.
- Sale values from your CRM or booking system are matched to the right lead.
- Bot traffic is filtered out.
- Each sale’s value is shared across its journey, so it’s counted once and not several times.
FAQs
Frequently Asked Questions
Can You Show Results From Before OneTruth Was Installed?
Past visits that were never recorded can’t be recreated. Our team can analyse your past orders or invoices to show customers, products, repeat rates and seasonality. Journey tracking starts when OneTruth goes live.
How Long Before the Data Is Useful?
Tracking data appears quickly. Attribution becomes more meaningful as journeys and sales build up, which is usually a matter of weeks and depends on your sales cycle.
Who Does the Setup?
We work through it with you. You’ll need access to your website, ad accounts and any CRM or booking system you want to connect.
See What Setup Would Look Like for You
Tell us about your site and systems, and we’ll talk you through it.