Customer Journeys
The paths customers take before they buy, including how many touches and how long it takes.
Online Attribution
Know Which Marketing Creates Your Orders
Connect each order to the journey behind it, then see revenue by channel, campaign and product, with new and returning customers separated.
First-Party Tracking
Built for Long Buying Cycles
Customers rarely buy on their first visit, and browser restrictions can make them look like strangers when they return. On WordPress and WooCommerce, the OneTruth plugin sets a first-party cookie from your own site and refreshes it for 365 days from each visit, subject to your visitors’ cookie choices. That helps keep long journeys together.
Revenue You Can Recognise
OneTruth reports order value after discounts, refunds and cancellations, excluding VAT and shipping, with non-sterling orders converted to GBP at daily rates.
New vs Returning
See Which Channels Bring In New Customers
Filter your reports by new and returning customers to see where repeat business is flattering your results. Open any order to see its journey and how the credit was shared. Then look at performance by campaign and product, and on Meta down to individual ads and creative.
FAQs
Frequently Asked Questions
Which Ecommerce Platforms Do You Support?
There’s a WooCommerce plugin and a Shopify app, which we set up for you. PrestaShop, Magento and custom stores can be tracked through a standard dataLayer. Talk to us if you’re on something else.
What About Phone Orders?
Calls can be tracked in the same platform, which helps if customers often ring before buying. Orders staff enter by hand are something we’ll look at with you during setup.
Does It Work With Cookie Banners?
Yes. The plugin works with Cookiebot, CookieYes, Complianz and Zoho SalesIQ, or a custom consent event, and you choose how it’s set up for your site. Ask us if you use something else.
See Where Your Orders Really Come From
We’ll walk you through a demo of OneTruth for ecommerce.