Attribution You Can Compare
Five attribution models, side by side, so you can see how the credit changes and make your own call.
What Is OneTruth
One Record of How Your Customers Really Buy
OneTruth is an attribution platform for ecommerce, lead generation and businesses that do both. It joins ad clicks, website visits, phone calls, forms and sales, so you can see which marketing creates revenue.
Built for Businesses That Don’t Fit in One Tool
Ecommerce tools tend to stop at the online order. Call tracking tools tend to stop at the phone call. If your customers research online, call your team and buy later, neither shows the whole picture. OneTruth was built to follow that journey in one place.
Marketing, Calls and Sales in One View
Fewer exports, fewer spreadsheets, and one set of numbers for everyone to work from.
A Plain Answer to “What’s Working?”
OneTruth shows spend, leads, sales and revenue by channel and campaign, with the journeys behind them. Open a lead and you can see how that person found you, what they did on your site, what was said on the call and what it was worth.
FAQs
Frequently Asked Questions About OneTruth
Who Is OneTruth For?
Businesses that spend on marketing and want to know what it produces, particularly those with phone enquiries, longer buying cycles or a mix of online and offline sales. Agencies use it across client accounts too.
How Is It Different From Google Analytics or Ad Platform Reports?
Those show parts of the journey. OneTruth brings the journey together with your phone calls and sales values, so you’re looking at what sold rather than each platform’s own view.
Does OneTruth Make Changes to My Ad Accounts?
No. OneTruth suggests, and you decide. The one thing it sends to ad platforms is conversion data, where you’ve set that up.
See Your Own Customer Journeys
We’ll show you how OneTruth would work for your business.